Stephanie Telibasa: People Pay for Your Skills, Not the Bells and Whistles

Stephanie Telibasa owns House of Physical Therapy, a small one-on-one practice in New York City, and runs The Planning PT, a business coaching program for physical therapists who want to open their own practice. Host Daniel Hill asks her how she built both, and the answer keeps coming back to one idea: people pay for your skills, not the bells and whistles.

Stephanie signed a five-year lease in 2017 without knowing what a build-out costs in New York City, built her first website herself from YouTube tutorials after a $10,000 quote, and launched her coaching business with a $42 ebook that sold exactly one copy. That one buyer taught her what the offer was missing.

Read the full recap: Stephanie Telibasa on building House of PT and The Planning PT

In this episode

• From answering phones as a high school freshman to opening her own practice
• Why she put herself in the hardest setting she could find right out of school
• Where the House of PT brand came from
• Choosing a small one-on-one model instead of 20 to 30 visits a day
• Second location or coaching? How she decided to share the blueprint
• Writing the systems down so your next hire isn't copying you
• The $42 ebook that sold one copy, and why custom beats a PDF
• The $10,000 website quote and the DIY minimum viable website
• Why clients pay for your skills, not the fancy extras
• Doubling in size, then making this the year of efficiency

Connect with Stephanie

• House of Physical Therapy: houseofphysicaltherapy.com
• The Planning PT: theplanningpt.com
• Instagram: @houseofphysicaltherapy
• Instagram: @theplanningpt

More from Unscripted

• Information is free, custom guidance isn't: the SEO Arcade take
• The $10,000 website quote and the minimum viable website
• Rachel Minion on why you should just get it live

This is a conversation about running a small business. Nothing in it is medical advice. Recorded June 2025.