Jared Harman: Running a Full-Service Agency in the AI Era

Jared Harman is CEO and founder of One Group Agency, a Vancouver-based full-service marketing shop. Eight years building the agency, 25 years in marketing, and a contrarian read on AI: its real value sits in back-end logistics, not customer-facing creative.

In this episode

• Where AI actually adds value right now — operations and workflow, not the brand voice
• The real cost of AI content: subscriptions, tokens, and a development process Jared calls “a bit of a nightmare”
• Why One Group stayed broad instead of niching down, and what carries between industries
• The “apple you didn’t ask for” problem: why intangible work invites endless price negotiation
• Holding a firm pricing stance in an industry with no pricing standards
• The same-day ROI move: simplify your message until your own network can explain what you do

“The people who ignore it are gonna end up being left behind. Where there’s a ton of value right now that doesn’t require a ton of investment or time is in the logistical side or the operational side of AI.” — Jared Harman

“What we can offer you is an actual voice in the market that is on the other side of that phone or email thread.” — Jared Harman

“We’ve adopted the approach of, hey, our pricing’s our pricing, we’re gonna stick with it. Even if there’s a chance to price more just ’cause the client can pay more, we’re not gonna do that. But we’re also not gonna reduce the price just to get the business.” — Jared Harman

Read the full recap: Running a Full-Service Agency in the AI Era

Connect with Jared: onegroupagency.ca

Hosted by Jeremy Rivera. More at Unscripted Small Business.