Tom Fox: Podcasting as the Most Powerful Content Engine in SEO

Show Notes

Tom Fox founded the Compliance Podcast Network and has been podcasting since 2010 — the first podcaster in the compliance niche. He makes the case that no other single medium delivers thought leadership, client development, audience engagement, sales and marketing collateral all at once.

In this episode

Why audio builds a kind of trust video doesn’t — and the neuroscience Tom points to for it
Tom’s five business outcomes from one medium, and the sixth we added: original, human-sourced content
The scarcity premium — podcast interviews between subject matter experts are 100% original every time
The 100% response rate hack: cold outreach asking for a call gets ignored, an invitation to your podcast doesn’t
The smoothest upsell Tom ever witnessed, live on a customer interview
Cadence for small businesses — start at two episodes a month, because going from four back to two looks like retreat
How Daily Compliance News went from 110,000 to 250,000 downloads in two months

Read the full recap: Podcasting as the Most Powerful Content Engine in SEO

Connect with Tom: Compliance Podcast Network

Hosted by Jeremy Rivera.

Show Notes

In this episode

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