Justin Froeber & Jordan Egbert: Turning Business Expenses Into Six Figures of Free Travel

Justin Froeber and Jordan Egbert run Elite Travel Hackers, a concierge service that turns money business owners are already spending into business-class seats and five-star hotel stays. Justin runs it from Medellin, Colombia. Jordan has been to 141 countries and documents the trip as counting.countries.

Their argument to Jeremy Rivera is blunt: most owners treat credit card points as loose change that shows up on a statement, then cash them out at a penny each. Played properly, the same balance is worth four to ten times that.

“So you're spending the money anyways, so why not turn that into tens if not hundreds of thousands of dollars in free travel?” — Justin Froeber

What they actually cover

• Points are untaxable. Justin's read: card rewards are treated as a rebate on spending, not earned income, so the travel value carries no tax liability.
• Payroll on a credit card. The 2.9% processing fee is real, and it is also a deductible business expense. Justin walks the math on $100,000 of payroll: $2,900 in fees, 200,000 points, and $8,000 to $20,000 of premium travel out the other side.
• The redemption gap. A million points is roughly $10,000 as cash back, or $40,000 to $100,000 in business and first class. Same points, different exit.
• Card-by-expense allocation. Advertising, supplies and software often earn 2x to 4x while a default card earns 1x on everything.
• Building the audience. Jordan scripts search keywords into organic video so it keeps earning views long after the feed moves on.

The full written recap of this conversation, with the numbers laid out, is here: The Business Expense That Pays You Back.

“Points and miles are the fifth largest currency in the world.” — Justin Froeber

“Luxury travel is not reserved only for the ultra wealthy.” — Jordan Egbert

Where to find Justin and Jordan

Concierge and business-owner services at Elite Travel Hackers. Their newer education arm is Elite Points and Miles, with a community at Skool. Jordan posts on TikTok as counting.countries.

Related episodes

Travel as an actual business function comes up again with Jim Hauck, the travel guardian angel. For the tax side of what Justin describes, Doug Johnson on what every business needs to know about their taxes is the companion listen, and Meaghan Wall on offer profitability covers the bookkeeping that has to be right first.

More small business interviews at Unscripted Small Business.