Natalie Yuse started Deckhand Detailing in Seattle in 1990, a year out of high school, with no boating experience and a fear of water. On Unscripted Small Business she tells Jeremy Rivera how a bucket, a bottle of soap and one crusty sea captain turned into a boat detailing company with 25 employees, and why she trains her customers to be good customers. "A lot of people say, the customer is always right. No, they aren't. Sometimes they just don't know."
Natalie covers the job she should have said no to, growing at a pace you can handle, filling Seattle's slow season with interior work, why debt is okay when it helps you grow, the $50 bonus that floored a new hire, and how she rewrites her own site for AI search. Jeremy's full recap, with the quotes, is at unscriptedsmallbusiness.com.
Natalie's books and courses, as promised on the episode:
Her next project, Smarter Small Biz, is building courses on AI for business, Online Marketing Demystified, and hiring and managing employees.
"I train the customer to be a good customer."
— Natalie Yuse
"My employees to me are everything."
— Natalie Yuse
Natalie is also on Instagram. Unscripted Small Business is hosted by Jeremy Rivera.
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