Alex Radetic has spent a decade marketing waterproofers, sewer companies, plumbers and siding contractors, and he has stopped selling traffic. On this episode he makes the case that a five percent lift in close rate is worth more to a seasonal home services business than twenty percent more leads, and he brings the receipts, including a fifteen-million-dollar client whose organic traffic grew seventy to eighty percent year over year while conversions moved about ten.
Alex is the leader of Nuvo Agency, born and raised in Missouri and building home services and B2B websites on a subscription model, no large upfront fee, with the site build, technical and organic SEO, paid media, integrations and automations rolled into one monthly fee. He started in 2015 doing keyword work and traffic chasing, and now spends as much time on what happens after the form fill as before it.
“A five percent increase in close rate can actually net you more revenue than a twenty percent increase in leads year over year with the same close rate.”
, Alex Radetic
“I looked at last year, and the entirety of last year they only got sixty-seven leads directly attributable to ChatGPT. And I'm like, okay, well that's worthless.”
, Alex Radetic
“It doesn't matter how small a company you are. If you're willing to publish price range information for specific types of jobs, Google loves that stuff.”
, Alex Radetic
Unscripted Small Business is hosted by Jeremy Rivera. Full episode archive at unscriptedsmallbusiness.com.
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