Latest Episodes
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Fix the Workflow First: AI That Sticks in Small Business
Most companies buy AI backwards — they pick a platform before they have named what they are actually trying to fix. James Ernst of...
Stop Lighting Marketing Money on Fire: Speed-to-Lead for Property Managers
Cameron Tope runs a several-hundred-door residential property management company in the Greater Houston area — and he operates it 100% remotely from San Diego....
Build Your Website for the AI, Not the Human — Richard Hickman, Piqued Consulting
Richard Hickman spent his first career hunting Russian hackers as a digital-forensics consultant. Then he became a stepdad to five kids overnight, walked away...
The $100/Hour Rule That Ends $10 Busywork | Louis Swart (benefit / outcome)
A broker once told a cocky 25-year-old plumbing-company owner five words that gutted him: "Louis, your business is worth nothing." Five years later Louis...
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Ali Raymer - Unscripted Small Business Interview
Ali Raymer launched her own agency the week this was recorded. Nine years in travel, a Title I high school English classroom before that,...
Your Marketing Metrics Are Lying to You — Do This Instead | Joshua Altman, Beltway Media
Every purchase is a trust purchase. So why do we obsess over clicks? Joshua Altman, Managing Director of Beltway Media and a fractional Chief...