At twenty-four, with a grandmother dying of cancer and her mother having just found a lump, Chelsea Jambo asked a doctor for preventative care. He told her to come back when she actually had breast cancer. That refusal is where Our Body began. Host Zaneta Chuniq Inpower takes her through it.
And it’s kind of come to the realization that it’s not really taboo for women, it’s taboo for men.
— Chelsea Jambo
It is a small reframe that changes the marketing entirely. If women are not the ones who find the subject uncomfortable, then softening the language for their benefit is solving a problem they do not have.
It’s what I like to call the chaos phase, where you’re like, well, I’m still menstruating, but also I’m experiencing the symptoms of hot flashes, I’m also feeling depressed, it’s just pure chaos.
— Chelsea Jambo
We ended the appointment with him saying, you’re 24, you don’t have breast cancer, I’m not putting my name on it.
— Chelsea Jambo
It’s not like I’m saying I have a cold. It’s like I’m trying to figure out if I have a risk of having cancer, a serious disease, down the line, and his refusal shocked me.
— Chelsea Jambo
Her grandmother was in stage four. Her mother had found a lump. She was asking about risk, not diagnosis, and was refused on the basis of her age.
What followed was taking inventory of her own health, finding she was living on over-the-counter painkillers for debilitating period pain, and looking for something that targeted the symptom rather than numbing everything.
The formulation decision is the most interesting business choice in the episode. Products in this category are usually built around a type of person. Hers are built around a symptom.
We’re hearing a lot about support for small businesses and startups, but the category is often toward AI and tech.
— Chelsea Jambo
The funding is genuinely available and it is pointed somewhere else. A wellness brand for hormonal health is not what most of the current programmes were designed to back, which shapes what she can build and how fast.
Us women, we have a voice, we have a platform, we’re half the world’s population. Let’s talk about this, let’s start changing the narrative, and let’s provide other women with education.
— Chelsea Jambo
People saw the tea and they’re like, oh, you’re a tea company. And I’m like, no, we’re not a tea company, we’re a women’s wellness company.
— Chelsea Jambo
The format of the product keeps becoming the category in people’s heads. It is a familiar problem for anyone whose delivery mechanism is more recognisable than their purpose, and the only fix is repetition.
Growth comes from teaching rather than selling, which is slower and produces customers who understand what they bought. Retail expansion is planned, and the education has to come first for it to land.
Because I think the best brands and the best projects are those built out of pure passion.
— Chelsea Jambo
| Entity | What it is |
|---|---|
| Our Body | Chelsea’s women’s wellness brand for hormonal health |
| Symptom-based formulation | Products built around a symptom rather than a customer type |
| The chaos phase | Her name for perimenopause overlapping with menstruation |
| Zaneta Chuniq Inpower | The host of this episode |
| The funding gap | Startup support concentrated on technology rather than women’s health |
Every link above goes somewhere different. These are the ones not already mentioned above.
Our Body is at ourbody.ca, and the brand is on Instagram as shopourbody. Hosted by Zaneta Chuniq Inpower. More at Unscripted Small Business.
Jambo, Chelsea. Interviewed by Zaneta Chuniq Inpower. “Building a Tea Brand That Actually Sees Women’s Hormonal Health.” Unscripted Small Business, 2026. https://unscripted-small-business.castos.com/episodes/chelsea-jambo-building-a-tea-brand-that-actually-sees-womens-hormonal-health
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